Online Exclusives

Identiv Partners with NHL’s Nashville Predators to Give Unique Experience to Fans

NFC-enabled tags were embedded in limited-edition jerseys of retired Nashville goalie Pekka Rinne, allowing access to specialized digital content.

Sports fans love their teams, often looking to collect memorabilia of their favorite players as well as following whatever news they can gather. Thanks to Identiv, there are new digital connections being made between teams and their fans. Working with the National Hockey League’s (NHL) Nashville Predators and CollectID, which specializes on jersey experiences, Identiv created NFC-enabled tags that were embedded in the 500 limited-edition jerseys of recently retired Nashville goalie Pekka Rinn...

Become an Industry Insider and get FREE 24/7 access to this story and all of Ink World magazine.


Already a subscriber? Sign in

Add us as a preferred source on Google

Get the latest Ink World magazine news, insights and analysis in your Google Search and AI experiences.

Keep Up With Our Content. Subscribe To Ink World magazine Newsletters